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NRC 2006 Clinical Standard
★★★★★ 4.8/5 (149 Verified Feeders)

Raw feeding
you can trust.

A balanced bowl for your dog. Peace of mind for you. Science-backed targets, no math required — know exactly what to feed, what to fix, and whether supplements are even needed.

  • Balanced to clinical standards. Every meal.
  • No spreadsheets. No math.
  • Supplements only if your dog genuinely needs them.

No credit card required • Science-backed • 1,200+ feeders

You're not alone. (And you're not crazy.)

If you've ever lain awake at 2 AM wondering:

  • "Is she getting enough taurine?"
  • "Too much liver? Not enough bone?"
  • "Why is his stool loose on Day 3?"
  • "Am I over-supplementing?"
  • "What if my vet is right about raw being dangerous?"

We've been there. The spreadsheets. The conflicting advice. The expensive supplements you're not sure your dog even needs. Raw feeding should be empowering. Instead it feels like a test you keep failing.

Raw & Well finds every gap. Then it tells you exactly what to do — food first, always. The right supplement at the right dose, only when food isn't enough. No more guessing.

NRC Raw Feeding vs Homemade Graphic

You deserve to know exactly what your dog needs. Not a guess. The answer.

From Fear to Confidence in 4 Steps

The complete raw feeding workflow — from clinical profile to symptom tracking. Steps marked Pro require a Pro plan.

1. A Forensic Profile. Not a Form.

Most tools ask for weight. We resolve 8 biological markers into a metabolic fingerprint unique to your dog.

  • Breed genetics — 191+ specific multipliers
  • Life stage, neuter status & Body Condition Score
  • Activity level & feeding model (BARF, PMR, Custom)
  • Clinical flags for health conditions
8 markers → your dog's exact metabolic baseline
Pro

2. The Nutrient Analyzer™ Checks 35+ Nutrients

Select your ingredients. Our nutritional engine runs every meal against NRC 2006 standards and checks 35+ micronutrients — the ones most calculators don't even know exist.

  • Instant deficiency detection
  • Food-first fix recommendations
  • Supplement list only when needed
Find the gap. Close it. Exactly.
Pro

3. Plan 4 Weeks in < 15 Minutes

Build one day. Clone it to another in one click. Clone an entire week to the next in bulk. Four weeks of balanced meals without starting from scratch every time.

  • Clone any day's meal to another day
  • Clone a full week plan in bulk
  • Swap ingredients after cloning for variety
  • Consolidated shopping list + PDF export for your vet
15 minutes. Done.
Pro

4. See Why. Not Just What.

Log symptoms. The engine maps them to exactly what your dog ate that day — bone percentage, organ load, new proteins.

  • Loose stools traced to meal composition
  • New protein introductions flagged automatically
  • Exportable report for your vet
Traceable triggers. Not guesses.

Everything raw feeding actually needs.

Whether you're on Day 1 or Month 12 — the tools that answer the questions no other app touches.

Pro

A Full Month. Planned in Minutes.

Build one day. Clone it to the next with one click. Clone an entire week in bulk to jumpstart the month. Swap ingredients for variety, check back anytime. The plan summary shows your clinical status across every week — macros, minerals, vitamins — so you know the diet is balanced before the food hits the bowl, not after.

Pro

One List. Everything You Need.

Stop cross-referencing three tabs and a whiteboard. Build four weeks of meals and export one consolidated list — every ingredient, every dog, one tap. Basic users get a weekly list. Pro users get the full month in one export.

Pro

The Nutrient Analyzer™

Build a meal and see the full 35+ micronutrient picture update in real time — every nutrient checked against NRC 2006 at the biological absorption level. Zinc deficient? It tells you exactly which food fixes it and how much to add. Can't fix it with food? It gives you the exact supplement dose. You see the problem. You get the solution. Basic shows you the structure. The Nutrient Analyzer™ shows you the science behind it.

Pro

The Symptom Map.

Log a symptom. The engine cross-references it against that day's exact meal — bone percentage, organ load, protein source. Loose stools on Tuesday? It checks Monday's bowl. Your vet gets a traceable clinical report, not a worried owner's best memory.

The question every raw feeder asks

Are you over-supplementing?
Or under?

Most raw feeders are doing both at once — missing one critical nutrient while doubling up on another. Not because they're careless. Because nobody told them the actual numbers.

Raw & Well runs absorption-corrected math on every meal. When something's off, it doesn't just flag it — it tells you exactly what to do. Add an exact portion of Beef Spleen for iron. Can't source it? Use Ferrous Bisglycinate — here's the exact dose. Food first. Supplement only when the food can't close the gap. Always the exact amount. Never a guess.

Food-first. Always. Exact supplement dose. Only when needed. Stop buying supplements you don't need.
New to raw

"I'm buying every supplement I read about online. I have no idea if any of them are actually needed."

The app checks your actual meals. Shows exactly what's missing. Tells you which food fixes it — and skips the supplement if food is enough.

Feeding for months

"I've been doing this for six months. I still don't know if the zinc supplement is actually necessary."

Run your rotation through the Nutrient Analyzer™. It tells you exactly which supplements you can drop — and which ones your rotation genuinely needs.

Wherever you are in raw feeding

The questions don't stop. Week 1 or Month 6.

Just starting out

Day 3 diarrhea. Loose stools on Day 7. You're not sure if this is normal or a sign you're getting it wrong. Raw & Well flags what's expected, tells you what to adjust, and stops you quitting before the transition is done.

Months in, still guessing

The zinc still looks off. You've been buying supplements for six months and you're not sure half of them are needed. The Nutrient Analyzer™ runs your actual rotation — shows exactly what's missing, what you can drop, and what your dog genuinely needs.

No credit card required

Why Raw & Well Numbers Are Different

(And why different means better for your dog)

Free Tools (Calculators & AI)

What they give you:

  • "General knowledge" guesses from AI models.
  • Average values that ignore your dog's unique metabolism.
  • Generic 80/10/10 ratios only.

The Clinical Risk:

  • Missing 35+ essential micronutrients.
  • Dangerous errors in Calcium:Phosphorus ratios.
  • Inaccurate dosing leading to long-term health issues.
RECOMMENDED

Raw & Well (Clinical Tool)

What we give you:

  • NRC 2006 gold-standard nutritional engine.
  • Absorption-corrected nutrient analysis — what your dog actually uses, not just what's on the label.
  • NRC bioavailability coefficients applied at every calculation (Zinc 35%, Calcium 25–30%, Iron 20%).

The Clinical Result:

  • Exact food fix for every gap — the right ingredient, the right amount.
  • Exact supplement dose, only when food can't close it. Never a guess.
  • Stop buying supplements your dog doesn't need.

Find the gap. Fix it with food. Supplement only when food isn't enough — exact dose, every time.

Voice of the Community

Real metrics from our verified community logs.

4.8/5
★★★★★

Based on 149 verified stories

Sarah M.

Verified Feeder · 4 months

★★★★★

"My lab had chronic ear infections for two years. Three vets, three different prescriptions, nothing worked. Six weeks on a plan built with Raw & Well — no infection since. I cried the first time I realized the scratching had stopped."

James T.

Verified Feeder · 7 months

★★★★★

"I'm an engineer. I want to see the math. Every other raw feeding resource either hides it or gets it wrong. Raw & Well shows me exactly which nutrient is off and what food fixes it. The Nutrient Analyzer pays for itself in supplements I stopped buying."

Emma R.

Verified Feeder · 2 months

★★★★★

"Day 3 of the transition, I was sure I'd broken my dog. Loose stools, low energy, I was spiralling. The app flagged it as normal detox, told me exactly what to watch for, and gave me a specific adjustment to make. By day 8 she was fine. I would have quit without that."

The People Behind Raw & Well

Science-backed feeding, built by dog owners.

Dr. Sarah Missaoui, DVM
Veterinary Co-Author

Dr. Sarah Missaoui, DVM

20+ years in clinical canine nutrition. She didn't approve the app after it was built — she built the science inside it. Every nutrient target, every bioavailability coefficient, every safety threshold in Raw & Well came from her.

Meet Dr. Missaoui →
Ali Hannachi, Founder of Raw & Well - Architect of NRC 2006 Canine Nutrition Technology
Built by a Dog Owner

Ali Hannachi

After years of vet visits with no real answers, I built the tool I couldn't find. Raw & Well exists because my dog deserved better — and so did yours. No math. No guesswork. Just the answer.

Our Story →

Your Questions, Answered

How is this different from free online calculators?

Free calculators give you a single meal's numbers, but that's where they stop. Raw & Well is a complete planning system. The only app that lets you plan up to 4 weeks, generates a single shopping list, and verifies your dog's nutrition is optimally balanced over the month — including what's actually absorbed, not just what's on the label.

How do I know the nutritional data is accurate?

Raw & Well is built on NRC 2006 — the same gold-standard science used by veterinary nutritionists. Our database cross-references USDA nutrient profiles. Every meal is checked against 35+ micronutrients using bioavailability coefficients, meaning we calculate what your dog's body actually uses, not just what's listed on the ingredient. No opinions. Just math.

My vet is against raw feeding. What do I say?

We hear this often. The app generates a professional NRC-backed report you can bring to your appointment. It shows exactly what your dog is eating, what every nutrient level is, and where it sits against clinical standards. That's a data conversation, not an opinion one.

What about salmonella? I have kids.

It's a real concern and worth taking seriously. The app includes a dedicated food handling protocol: surface hygiene, proper storage temperatures, safe thawing, and cross-contamination prevention. You'll know exactly what to do before the first meal hits the bowl. Families with young children use raw feeding safely every day — the protocol is the difference.

What's your refund policy?

14-day money-back guarantee. No questions asked. If you're not satisfied, email us and we refund in full.

What if I'm brand new to raw feeding?

This app was built for you specifically. The engine guides you through every step, the ingredient library is pre-vetted, and the transition protocol tells you day by day what's normal and what isn't. Most people who quit raw feeding quit in the first 30 days — because nobody told them what to expect. We fix that.

Simple, Transparent Pricing

Start with a 7-day free trial. No credit card required.

14-Day Money-Back Guarantee

No questions asked. Full refund. If you're not confident, we're not happy.

Basic

Auto-calculated daily targets for one dog, one week. Build your meal, fine-tune your portions, and see real-time feedback on every component — optimal, adjust, or off. You'll know if the structure is right. Pro tells you exactly what to do when it isn't.

$4.99/month $29/year Save $30/year
  • Personalized NRC Targets
  • 1 Dog Profile
  • Ratio Calculator (PMR, BARF)
  • Meal Builder — real-time portion feedback
  • Single-week meal planning & portion balance
  • Weekly shopping list
  • Full 35+ Micronutrient Breakdown
  • Multi-week planning
  • Symptom-to-Meal Correlation

14-day money-back guarantee. No questions asked.

Ready to Feed with Confidence?

7 days of full Pro access. Find every gap in your dog's raw meals. Know exactly what to add — food or supplement. No credit card required.

14-day money-back guarantee. No questions asked. 1,200+ feeders joined this month.
Veterinary Co-Authored

Built by a vet. Verified by the science.

Dr. Sarah Missaoui, DVM has 20+ years of clinical experience in canine nutrition. She didn't review Raw & Well after it was built. She co-built it — validating every app flow, every NRC 2006 calculation, every bioavailability coefficient, and every piece of clinical content before it shipped. The developer built the infrastructure. Dr. Missaoui built the science behind it.

The nutritional engine runs on NRC 2006 — the same standard veterinary nutritionists use. Every meal is checked against 35+ micronutrients using absorption-corrected math, cross-referenced against USDA nutrient data, and calibrated to your dog's exact metabolic baseline using allometric scaling (BW0.75). Raw & Well is the only raw feeding software platform built to this clinical standard.