Meet Ali Hannachi

Raw & Well started in my living room. My dog had been struggling for over a year — vet visits, prescription diets, specialist referrals. Nothing worked. The bills were mounting. The answers weren't coming. And every raw feeding resource I found gave me either generic percentages or spreadsheets I couldn't make sense of.

I knew raw feeding was the answer. The deeper I dug, the clearer it became. The problem was that the science existed — NRC 2006 standards, bioavailability data, metabolic scaling — but no tool translated it into something a dog owner could actually use. I was spending money on supplements I wasn't sure my dog needed. I had no way to know if the meals were right. I just had to hope.

I built Raw & Well to close that gap. The goal was to take NRC 2006 science and turn it into something any dog owner could use without a nutrition degree. No math. No spreadsheets. You build the meal. The app tells you if it's right — and exactly what to fix if it isn't.

Why Raw & Well?

Raw feeding is one of the most powerful things you can do for your dog's longevity, but it's also one of the easiest to get wrong. Most "calculators" only look at broad ratios like 80/10/10, which often leave massive gaps in essential micronutrients like zinc, manganese, and iodine.

Raw & Well is different. We track 35+ essential nutrients against the strictest scientific standards. We don't guess. We calculate.